Audio Visual Design Guidelines

Audience Categories & Application

46 views November 22, 2018 November 19, 2019 aetm 0

In planning the deployment and content for a digital signage system, it is best to identify the anticipated audiences. Doing this will help to inform the optimum placement of display types, and content to maximise engagement.

 

Audience relationship to the organisation

Audience Type Common Content Types Common Display Types Common Locations
Visitors & Guests Messages welcoming visitors

General brand awareness

Wayfinding

Events and advertising

Flat panel display

Video wall array

LED video wall

Projection

Kiosk

Building entrances

Lobbies

Atriums

Corridors

General Public General brand awareness

Events & advertising

Flat panel display

Video wall array

LED video wall

Outdoors

Lobbies

Reception areas

Staff, Students, and Faculty Messages and reminders

Schedule / Timetable

Data visualisation

Flat panel display

Room booking panel

Classroom entry

Reception areas

Common areas

Offices

 

Audience level of attention

Level of Attention Common Content Types Common Display Types Common Locations
Travelling, en route Messages short & concise

News in brief

Events and advertising

Flat panel display

Video wall array

LED video wall

Projection

Lobbies

Atriums

Corridors

Waiting Messages 1-2 paragraph

Schedule / calendar

Directory

Events and advertising

Flat panel display

Video wall array

Embedded display

Lift lobbies

Reception areas

Common areas

Offices

Need Information Wayfinding

Schedule / calendar

Directory

Knowledgebase

Exhibit

Kiosk

Touch table

Flat panel display

Video wall

Mobile device

Building entrances

Lift lobbies

Lobbies

Point of Sale Digital receipt

Cross sales

Store loyalty points

Small display

Tablets

Video wall array

Mobile device

Store counter

Behind store counter

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