Audio Visual Design Guidelines

Audience Categories & Application

2 views November 22, 2018 aetm 0

In planning the deployment and content for a digital signage system, it is best to identify the anticipated audiences. Doing this will help to inform the optimum placement of display types, and content to maximise engagement.

Audience relationship to the organisation:

Audience TypeCommon Content TypesCommon Display TypesCommon Locations
Visitors & GuestsMessages welcoming visitors;

General brand awareness;

Wayfinding;

Events and advertising

Flat panel display;

Video wall array;

LED video wall;

Projection;

Kiosk

Building entrances;

Lobbies;

Atriums;

Corridors

General PublicGeneral brand awareness;

Events & advertising

Flat panel display;

Video wall array;

LED video wall

Outdoors;

Lobbies;

Reception areas

Staff, Students, and FacultyMessages and reminders;

Schedule / calendar;

Data visualisation

Flat panel display;

Room booking panel

Reception areas;

Common areas;

Offices

Audience level of attention:

Level of AttentionCommon Content TypesCommon Display TypesCommon Locations
Travelling, en routeMessages short & concise;

News in brief;

Events and advertising

Flat panel display;

Video wall array;

LED video wall;

Projection

Lobbies;

Atriums;

Corridors;

WaitingMessages 1-2 paragraph;

Schedule / calendar;

Directory;

Events and advertising

Flat panel display;

Video wall array;

Embedded display

Lift lobbies;

Reception areas;

Common areas;

Offices

Need InformationWayfinding;

Schedule / calendar;

Directory;

Knowledgebase;

Exhibit

Kiosk;

Touch table;

Flat panel display;

Video wall;

Mobile device

Building entrances;

Lift lobbies;

Lobbies

Point of SaleDigital receipt;

Cross sales;

Store loyalty points

Small display;

Tablets;

Video wall array;

Mobile device

Store counter;

Behind store counter

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