Audio Visual Design Guidelines

Digital Signage

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The scope of this chapter is to outline the primary guidelines, best practices, and considerations to take into account when planning, designing, and deploying a digital signage system.

A digital signage system consists of three key components:

  • Management involves the user interface for administrators and content managers. It includes the business processes, software and hardware to monitor, manage and publish content to digital signage endpoints


  • Content involves the storage and servers that handle the scheduling, playlist, and content playback
  • Hardware includes the physical displays, signage media players, and mounting hardware for the digital signage endpoints. It includes flat panel displays, projectors, kiosks, LED video walls, and projectors along with all associated signage media players, cables, and accessories


Digital signage systems are composed of audiovisual equipment and many of the standards and best practices for professional audiovisual installations apply equally to a professional digital signage installation.

Digital signage endpoints are commonly deployed in areas accessible to general public and sometimes in areas exposed to all weather environments. Due diligence is recommended when designing a digital signage system to ensure accessibility, robustness, weather-proofing, and security requirements are met.

Glossary of Terms


Audiovisual (AV)Encompasses the processing of audio and video components for presentation or recording systems. May include interactive components such as touch displays. May be automated by a control system
Burn-InRelates to flat panel display technology where continuous operation can cause a persistent ghosting effect
Central Management DashboardA software application user interface facilitating the management of a digital signage network
Commercial-gradeEquipment that is rated for commercial or industrial installations
Consumer-gradeEquipment that is rated for domestic consumer market. Warranties may not be valid if installed in a commercial setting
EndpointThe display, media player, mounting bracket, accessories, and cables for a digital signage location
Flat Panel DisplayLCD, Plasma, or OLED digital display to present digital signage content
ICT ArchitectureInformation and communications technology architecture encompasses the computers, servers, phone systems, and network switching and routing for an organisation’s network
IP AddressAn Internet protocol address (IP Address) is used for network communication between computer devices. The IP address allows a device to be identified on the network
IPTVInternet Protocol Television (IPTV) is the delivery of television content over IP networks
KioskTouch-interactive digital signage endpoint to provide information via an interactive graphical interface. Commonly used for wayfinding, directories, and exhibitions.
LEDLight-Emitting Diode is a direct light source technology utilised in LED video wall displays
LED display cabinetThe tileable enclosure and display surface for individual LED pixels. May be tiled in flexible configurations to create a large display surface
LuxA measure of illuminance intensity for light hitting a given surface area
Maximum Viewing DistanceFurthest audience viewing distance
Media PlayerPlayback device for digital signage content
Minimum Viewing DistanceClosest audience viewing distance
NitsA measure of illuminance intensity for light hitting a given surface area from a given distance
SD CardSecure Digital (SD) memory card digital storage media
Video WallLarge-format display surface commonly composed of multiple smaller display elements or flat panel displays to create the illusion of a seamless larger image
Video Wall ArrayA video wall display made up of flat panel displays arranged edge to edge to make a seamless larger image
Viewing AngleEstimated off-centre viewing angle from audience eye-level to the centre of the display
Viewing DistanceEstimated distance from the audience eyes to the display


Wireless Local Area Network, also known as WLAN is a wireless network communications technology that uses radio waves to establish connections between computers


Below is a list of stakeholders commonly involved in the planning, deployment, and maintenance of a digital signage system:

  • Communications and Marketing Managers (content and branding)
  • Architects (design of built environment)
  • AV and ICT Managers (design of integrated technology)
  • Service and Support Managers (maintenance considerations and cost)
  • Advertisers and Sponsors (return on investment, audience, content, and impact)
  • Faculty Members (communications and messaging)
  • Fire Contractor or Consultant (integration with building alarm system)

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